This was the video that did it for me. Let's start from the beginning.
I was in a band from the time I could be in one, up until I moved away from Columbus in 2006. I had been in a relationship at that point since 1999, when I was 18, and Sarah was going to grad school in Bloomington Indiana at IU. So I left the band, left my broadcasting job that I loved, and moved to Indiana. I was 25. I never really looked back to music for the remainder of my 20's.
By 2010, I had started a podcast about recording metal music, and made some friends in the podcasting community. I was also perusing a career as a recording engineer in Colorado. I was in love with the mountains, and I thought that after 11 years that I was happy with Sarah. But she wasn't happy, and looked for ways to change her situation to make herself happy again. That landed her a job back in central Ohio, so I closed my studio in Denver and moved back to the buckeye state.
Cue Pomplamoose.
Back when Pomplamoose released their cover of "Telephone", I saw my friend and fellow podcasting colleague Big Al Wagner post the video on (i think) twitter. I watched it, thought it was clever, but then moved on. I still lived in Colorado at the time. I thought it was cool to see the instrumentation they were using to create the music, and liked their quirky sound, but didn't give it much thought beyond that. I wasn't familiar with the original, and I just let it pass into the ether.
Little did I know…..
Fast forward 7 months after they release their "Telephone" cover to October of 2010. As you may have read, my life as I had known it for years began to come undone. Sarah began to express that she was having doubts about our relationship after 12 years, and I had moved away from the Colorado Rockies back to my birth home of Ohio. I started looking for distractions for the mental chaos that was going on, so I turned to recording podcasts to learn about more recording techniques, and I turned to youtube to watch people's studio sessions.
I think I'd have to credit Big Al Wagner again for posting something that caught my attention this time, but I honestly can't recall exactly what it was. But I found myself watching "Another Day" by Pomplamoose. I remembered seeing them months before when I was in my control room in Conifer, Colorado and passing it by after a brief watch. But this time, "Another Day" was the song that hooked me. I started watching, and watching, and watching, and digesting all of it. I was watching, and geeking out on the audio production tips I was gaining from the videos, I'd also be laughing at the goofiness that I'd see. I think part of my fascination was that it was obvious Jack and Natalie had a connection, and I was losing the one I had for 12 years. It was kind of like obsessing on what you were losing by looking at people who had what you were losing. I became rather obsessed with it for a brief period, I would watch the same 3-4 pomplamoose videos over and over, including Another Day, If You Think You Need Some Lovin, Mister Sandman, and Nature Boy. While watching, I'd get cues from the looks Jack and Natalie gave each other, and although that reminded me at times of what I was losing, it also helped in it's own way. So that helped make my fascination grow stronger.
By Christmas, I was watching a lot of other Pomplamoose videos, and had stumbled upon "Always In The Season".
Sarah and I were really big into holiday celebrations, and we were that sickening couple that would play christmas music in july because we enjoyed it. So this song became an instant favorite of mine.
Come January, I'm still in full distraction mode. I see Big Al Wagner post (yet again) on twitter "New Pomplamoose!" So I rush over to see their newest video for Achin Heart!
The holidays had passed, and Sarah had let it slip that things weren't going to be fixable. She was gearing up to move out, which she did on February 5th. But in January, I was still obsessively watching Pomplamoose videos. Being enrolled at Ohio State University taking business courses, and owning a recording studio in Central Ohio, I started taking notice around this time to a few things about their business model. I started noticing that they hardly played live, but they were being themselves and making pro videos that were gaining a following on youtube, which was driving their sales on iTunes! I started consuming it more feverishly now, watching for any business tips I could pick up.
Sarah leaves in February, and I start picking up my guitar again for the first time in almost 6 years. My former band mate from Day Nine, Josh Zeise, had started to come over to jam, and we started talking about forming a studio band. When the words "studio band" were uttered, it was like a light bulb going off. I realized that I wanted a chance to do what Pomplamoose were doing, and this was my opportunity. So Josh and I formed a band called Project DIVIDE. The approach I wanted to peruse here was to incorporate the same videosong concept that Jack and Natalie were using so successfully, and use it for a rock band. We began to talk about it, and decided to start working on a 4 song EP that would have videosongs. So we got to work. It's been kinda slow, but we're wrapping up work on our first EP (full time student with 3 jobs……cut me some slack).
In March, I was asked to perform at a show with an old friend as an acoustic act. I agreed, and decided to dust off my old collection of songs from 8 years prior when I was playing solo rock sets. This would be the first time I was on stage since 2006, and it made me decide to also peruse a solo career again. I decided that my solo career would also use the pomplamoose model, but I'd do live solo acoustic shows to generate a local fan base as well.
About this time, I got hooked on Jack Conte's solo career. With my own background in hard rock, Jack's solo style just seemed like a more comfortable fit, although I still love Pomplamoose. But Jack's song "Impression" remains one of my absolute favorites to this day.
I start consuming everything I can on the current state of the music industry, picking up where my industry geek-ery left off back in 2006. Some things had changed, but the basic principles were the same. So I decided to test the waters with my first videosong……
I chose the Buffy Theme because it was quick and simple, and would let me experiment with whether or not I was cut out to make videosongs. I like the results, and it's gained some small traction on youtube. I posted it to twitter, and Joss Whedon re-tweeted it! That was a MAJOR geek out moment for me……..
……and it was also a revelation that I could pull all of this off. If I could get Joss Whedon to repost it and increase my views exponentially in a matter of hours, then I could build a buzz about my own music. There was no looking back.
So with my new excitement for a second chance career in music, and my massive amounts of research into the industry (thanks Bob Baker, Making It In Music, and the millions of other resources I've found to re-educate myself…..) I started looking for new opportunities for a career in music. It even got to the point where in October, I had an idea to start a record label. We're working on starting it right now, but I'm using a lot of the knowledge I've regained after years of stepping away from the industry to carve my own place in the music industry. I now own a recording studio, am a member of Project DIVIDE, have a Solo career, and am Co-Owner of a record label that is currently in formation!
NONE of this would've been possible if Pomplamoose hadn't been there to get me excited about music again, and to help give me something to focus on when my life was going to hell in a handbasket. NONE of it. I'm now a rabid fan, and am stoked to find Pomplamoose on Spotify. I also have my own Pandora station dedicated to both Pomplamoose and Jack Conte.
I doubt Jack and Natalie will ever read this, and I'd be extremely flattered if they ever did, but if it weren't for them, I wouldn't be persuing my dreams again. So if you do ever read this on some off chance, thanks Pomplamoose. You've made a difference here.
P.S. - Who else can say they actually did something BETTER than Michael Jackson?!
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